We are very excited to welcome Baby K'tan as a Silver Level supporter of BOND Conference!
The team over at Baby K'tan has been wonderful to work with and an amazing support of the BOND mission. We invite you to learn a bit more about them and their partnership with us here at BOND...
So, who is Baby K'tan?
Baby K'tan, LLC’s mission is to provide families with functional and innovative products, designed to help promote the natural bond between parent and baby. Originally founded as a family-owned business, the company is still owned and operated by the Chesal and Wernick families over 8 years later.
Baby K’tan was founded in 2007 by the Chesals and Wernicks – two families who have been close friends for years. Each family was raising a child with special needs, in addition to two other children. Wanting to carry their babies as much as possible and provide the nourishment they require for healthy development, both families experimented with different baby slings, carrier and baby wraps. Chesal desired to provide for her son, Coby, born with Down syndrome, with the sensory nourishment he required for optimal development, while also wanting to carry him as much as possible for parent-child bonding. There were few options available on the market, thus, the first prototype of the Baby K’tan Baby Carrier was born as a homemade hybrid that improved and incorporated different aspects from other carrier models available.
With a background in marketing, Chesal soon realized that the attention she was getting for the carrier was a sign that she should take it to market.Introduced towards the second half of 2007, Baby K’tan has had an amazing 8 short years on the market. While the Baby K’tan Baby Carrier has grown in popularity partially because of its unique ready-to-wear hybrid design, the Baby K’tan brand has relied heavily on an in-depth social media campaign to propel the brand forward.
Baby K’tan is best known for its flagship product, the Baby K’tan Baby Carrier, which allows mom or dad to comfortably wear baby without the need for any wrapping or buckling. Pioneering for its time, Baby K’tan offered a solution to parents that may have otherwise been intimidated or overwhelmed with the many carrier options on the market; fittingly coined as the “ready-to-wear” wrap. Though best known for newborn babywearing, the Baby K’tan Baby Carrier’s patented double-loop design is a cross between a wrap, sling and a structured carrier, enabling caregivers to comfortably carry baby in multiple positions, from newborn and up.
Over the years, Baby K’tan, LLC has expanded its product line with the introductions of various specialty fabrics, each designed to fill a specific need. The carrier line now includes an eco-friendly natural Organic cotton version as well as their newer Breeze and Active versions – designed for added breathability and UV protections for the energetic parent or for those warm babywearing days.
Baby K’tan has also recently introduced their SmartGear Diaper Bag – an inventive and functional diaper bag that includes a built-in wetbag with antibacterial lining – along with their 3-IN-1 K’tanCloth, a multifunctional burp cloth.
At BOND, we always love hearing what makes a team so passionate about their business, so we asked the Baby K'tan team to share what brings them the most joy in their work...
Having a newborn can bring a lot of joy to parent and families, but it can also be a stressful time, especially for moms who are learning to adjust or who have other children. Being able to wear your baby and bond with them, is something we are proud to take part in. We’ve made a carrier that is simple to use! Many moms and parents are intimidated by wrapping; but Baby K’tan takes pride in being known as “the gateway carrier,” allowing moms to venture into the community of babywearing.
We also wanted to know a bit about what inspired the Baby K'tan Team to partner with BOND...
We had the wonderful opportunity to work with Joanna, recently, during our Adaptive Babywearing Facebook chat where she chimed in with her expertise and we were grateful for her wealth of information. With healthy, family-bonding as the foundation for the BOND Conference, we knew that we wanted to be a part of it.
Babywearing isn’t a new concept. We are aware of that at Baby K’tan, but we also know that our baby carrier is a fairly new design and concept. Our carrier allows for parents and caregivers to bond with their babies, and in some instances, in a way that may not have been possible without the Baby K’tan carrier.
It is equally important to us to share the knowledge of babywearing and how it “fits in” to the bonding experience, making this partnership with the BOND conference, a perfect “fit” as we support this collaborative effort.
Upon reading and learning about the BOND Conference’s founding principles, Baby K’tan realized we not only shared similar values, but created a business based on the needs of our families. We are eager to partner with Joanna and her colleagues, and share knowledge and a product that is beneficial to all families and encourage the strides that the BOND conference is making in the parenting community. The passions that the founders of the BOND Conference have, along with the experts that will be attending, shows the dedication to educating and supporting families as they grow and expand.